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Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 51,78*

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Caroline Florence
Data Storytelling in Marketing

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understa…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 164,19*

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Iain Brown
Mastering Marketing Data Science

In the rapidly evolving landscape of marketing, the fusion of analytics and creativity has heralded a new era of data-driven strategies. Mastering Marketing Data Science: A Comprehensive Guide for Today's…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 92,19*

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Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

Information Systems Engineering and Management -Band 9

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dyna…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 186,19*

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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectua…

sofort lieferbar

Buch

EUR 251,89*

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Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 50,51*

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Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Erscheint bald

Buch

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Erscheint bald

Buch

Zontee Hou
Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 160,53*

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Bernard Marr
Data-Driven HR

How can HR professionals utilize and leverage their organization's data effectively, with the use of AI, for more talent attraction, better employee engagement and higher talent retention to ultimately dr…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 160,53*

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Bernard Marr
Data-Driven HR

Use data, analytics and metrics to make better HR decisions for your business.

sofort lieferbar

Buch

EUR 41,24*

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Kristin Saling
Data-Driven Talent Management

Apply insights from people data to drive employee experience and business performance.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 53,68*

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Kristin Saling
Data-Driven Talent Management

How can I use insights from people data to develop an inclusive, engaged, high-performing workforce? What data is available and how do I collect it ethically? Data-Driven Talent Management is a practical …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 163,03*

Artikel ist im Warenkorb

Sachiko Scheuing
How to Use Customer Data

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven mark…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 198,40*

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Tomaso Aste
Probabilistic Data-Driven Modeling

This book introduces a powerful selection of methodologies and approaches for constructing models from data from various domains from statistics to complexity science. This book uses the estimation of mul…

lieferbar ab 30.11.2024.

Buch

EUR 122,62*

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Jonas Rashedi
The Data-driven Organization

Business Guides on the Go

Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path t…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 39,83*

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Jonas Rashedi
Datengetriebenes Marketing

essentials

Die Relevanz von Daten steigt zunehmend, und zwar sowohl für die Geschäftsmodelle von Unternehmen im Gesamten als auch für einzelne Funktionsbereiche. Insbesondere im Marketing besitzen Daten eine hohe Re…

lieferbar ab 5.11.2024.

Buch

EUR 39,99*

Artikel ist im Warenkorb

Big Data

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

lieferbar innerhalb 2-3 Wochen

Buch

EUR 97,20*

Artikel ist im Warenkorb

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.